Marrow & Stone (a fictional architecture studio) got a five colour palette pulled from oak, limewash and brass, and a font pairing with enough warmth to match. Northline Legal (a fictional employment law firm) got something calmer and more precise, the kind of system a serious firm needs rather than a template with a serif slapped on top.
Both are examples we built to test the range of what this produces, not real clients. Every colour, every font choice, comes with the reasoning behind it either way. You’ll always know why, not just what.
Stage one sorts your colours, grounded in real colour theory rather than whatever looked nice on a mood board. Stage two finds a font pairing that actually suits what stage one just built. Then we compile the two, plus your brand voice if The BOSS has already worked that out, into one finished document ready to hand to a designer, a printer, or whoever needs it next.
That last part costs nothing. It’s just packaging up the thinking you’ve already paid for.
CORE
£79one payment
4 full runs, 5 refinements. Enough to try a proper colour direction and a proper font direction, then adjust either one until it sits right.
Includes:
FULL
£99one payment
6 full runs, 15 refinements. Room to properly explore two or three directions before you settle, and plenty left to keep polishing after.
Everything in Core, plus:
Need more later? Top up runs or refinements from your account any time. Nothing expires, and there’s no subscription hiding underneath.
Every purchase comes with refinements built in for this exact reason. If your first colour palette or font pairing isn’t right, use one to have it properly reworked, not just nudged at the edges. No forms to fill in, no case to make for yourself. That’s what the refinements are there for.
No. Describe your brand, or hand over colours and fonts you already have, and we’ll do the reasoning from there.
Yes. The examples above show the range it handles, from a warm, material led architecture brand to a cooler, more formal legal one. Your own result will be built the same way, reasoned specifically against your brief.
Top up from your account whenever you need to. Nothing expires while you decide.
No. One payment. Nothing recurring, nothing to remember to cancel.
A single compiled document covering your colours, your fonts, and your voice if it’s connected, ready to hand to whoever builds your website, your packaging, or your next campaign.
Pick a tier below. The rest takes minutes.